Spring Clean Your Brand

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March 10, 2011
6:30 pmto9:30 pm
Mary Peterkin

Mary Peterkin

Does your brand fit with where your business is headed ?

Do you link your brand promise with delivery?

Does your identity reflect how you want to be seen?

Whether you like it or not, you have a brand. Your choice is to manage it. If you don’t, the danger is that your brand (and therefore your business) will be defined by others.

Mary Peterkin will  help you evaluate your brand and take steps to spring clean and strengthen it for the future.

In her talk she will cover :

  • Story – what is the narrative of your company and brand?
  • Strategy – where are you today and where do you want to be in the future?
  • Style – does your style accurately portray your qualities and character?
  • Substance – what is the substance of your offer and is it compelling?
  • Strength – does your brand have the strength to withstand internal and external knocks?

Our expert speaker is Mary Peterkin of Brand Intuition.  Mary is a senior brand consultant with 25 years consulting experience, 15 years of which were with Enterprise IG (now Brand Union), part of WPP.  For further details, please see Mary’s website www.brand-intuition.com

This meeting is open to members and visitors and there will be opportunities for formal and informal networking as well as time to socialise over a light supper.

We look forward to seeing you on March 10th and if you have any queries, please contact our Chairman, Sandy Scott on 07590 537016 or any other member of the committee.

Please book online at your earliest convenience.

Location: Best Western Ship Hotel, Monument Green, Weybridge, KT13 8BQ

Events are open to all women, members and visitors alike.
If you would like to join us at an event we would be pleased to welcome you. You do not need an invitation or a sponsor. Just book using the appropriate button below:
Members
Visitors

Please note that if you book on-line, by phone or by email, and subsequently do not attend the event, Elmbridge Women in Business is unable to offer refunds for non-attendance at events.